William “Bill” Poole is a writer and editor specializing in narrative nonfiction and nonprofit communications. For fourteen years he was a senior editor and communications specialist at The Trust for Public Land (TPL), a large national conservation nonprofit. He built and managed two TPL websites, wrote and edited reports, white papers, brochures, and books, and for eight years edited Land&People, the trust’s national magazine, overseeing all aspects of that publication.
Prior to that, Bill was a freelance writer and editorial consultant specializing in conservation, travel, the environment, and rural people and places. In the 1990s, he wrote the San Francisco Chronicle’s regular Detours feature about rural people and places in Northern California.
In 2012, Bill moved to part-time status at TPL so he could work a more flexible schedule and explore new creative opportunities.