From a simple trifold brochure to a 164-page coffee table book: Bill Poole has experience crafting all kinds of publications and collateral for nonprofit organizations. These include annual reports, case statements, keepsakes for donors, white papers, newsletters, reports, and even a museum guidebook. Most of this experience has been with The Trust for Public Land. His other clients have included the Pacific Forest Trust, the California Academy of Sciences, and the Apple Classroom of Tomorrow. Experienced in working with designers and printers, Bill can take a publication from idea to print. He believes that nonprofit publications should be clear and accessible, convey a sense of caring, and, whenever possible, be based on stories about the people who benefit from the organization’s work.