Nonprofit Communications

Bill believes that nonprofit publications should be clear and accessible, convey a sense of caring, and be focused on the human benefit of an organization’s work. From a simple brochure to a coffee-table book, he has written and edited publications and collateral including annual reports, case statements, keepsakes for donors, white papers, newsletters, reports, and even a museum guidebook. In addition to The Trust for Public Land, clients have included Pacific Forest Trust, the John Muir Land Trust, the California Academy of Sciences, and the Apple Classroom of Tomorrow.  


Bill first worked on the Trust for Public Land magazine as a consultant in 1989, writing almost all of what was then a 12-page brochure. As  the publication grew, he wrote features and shorter copy. In 2007, he took over editorship of Land&People, supervised a redesign, and served as editor for eight years.

Four of Bill’s own features from the magazine (PDF)
“The Once and Future River”   – A Hispanic community in Santa Fe works to restore its river.
“True North” – Protecting the Midwest’s Northwoods.
“The Quinault’s Quest” – Resolving a century-old boundary dispute helps a Northwest tribe protect its reservation.
“A Partnership for the Northern Sierra” – Five conservation organizations band together to protect a mountain landscape.